About

A small brand,
from a small lake,
built to last.

Wear-Planted LLC is a Michigan-based lifestyle apparel brand. We design, source, print, and ship from Whitmore Lake, MI. Our pieces are made for people who care about how clothing fits, lasts, and feels.

Wear-Planted in Michigan

Field Notes No. 02

Stay on the green · Spring '24

42.9203° N · 83.7530° W

Wear-Planted started in 2021 as a side project. We wanted heavyweight cotton blanks that fit right, raised logos that didn't peel after three washes, and the kind of quiet branding you don't need to explain.

Five years later, we're still small. That's on purpose. We drop four seasonal capsules a year. When something sells out, it stays out. We'd rather make pieces that age well than ones that move fast.

Every piece is built around three rules:

  • 01Premium fabric. Mid-weight to heavyweight cotton, garment-dyed for hand feel, pre-shrunk so what fits day one fits day 90.
  • 02Patient construction. Reinforced ribbed cuffs, locked seams, raised 3D logos that survive the washing machine.
  • 03A feel you don't outgrow. Boxy enough for layering, fitted enough to wear solo. Built for Michigan winters, lake afternoons, and everything in between.

We're Hiring

Built by a small Michigan team.

We employ a small, dedicated staff across Michigan — designers, production, fulfillment, and customer experience. If you live in southeast Michigan and want to work for a small brand that cares about its craft, we'd love to hear from you.

Get in touch